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News // October 31, 2013

First 5 San Diego Partners with Vons to Give San Diego County Children Healthy Food Choices

First 5 San Diego successfully launched its new healthy eating initiative in partnership with Vons, the San Diego region’s leading grocer, on July 10, 2013. Fourth District San Diego County Supervisor Ron Roberts, First 5 San Diego Executive Director Kimberly Medeiros and Vons Vice President of Retails Operations Andy Barker attended the official kickoff event at Vons’ Mission Hills store located at 515 W. Washington Street. This initiative supports Live Well San Diego by providing guidance on establishing healthy eating habits for children to make them less likely to be at risk of childhood obesity.

“This is a perfect example of how the County is developing partnerships with businesses that champion the principles of Live Well San Diego,” said Supervisor Ron Roberts, who also serves as Chair of the First 5 Commission of San Diego County. “It is a clever way of reminding families that eating more fruits and vegetables is an important step in keeping children healthy and instilling life-long healthy habits.”

The initiative highlights children’s nutritional needs for parents and families with young children and provides resources for parents to turn to for guidance on establishing healthy eating habits for children in the form of tips and activities.  As an effort to reduce childhood obesity, the initiative encourages parents and caregivers to provide healthy food choices to children at an early age, which includes eating fruits and vegetables, whole grains, watching portion sizes, drinking more water, and consuming low-fat dairy products in daily meals.

To kick start the initiative the officials helped debut a full-size San Diego MTS bus wrapped in the First 5 logo and messaging and unveiled First 5 San Diego-Vons healthy eating window clings and take-home fliers that are now posted in all 58 San Diego County Vons store locations. They even helped bag groceries for Vons customers with reusable First 5 San Diego bags at the checkout stands.
Vons’ customers will be able to spot the First 5 San Diego seal of approval in all 58 of its San Diego County stores. Shoppers will be able to grab a healthy eating flier inside the store to help guide them in making great food choices for their children and families starting July 10.

The First 5 San Diego – Vons healthy eating initiative strives to promote the health and well-being of children ages 0 through 5 by to helping guide parents in making healthy food choices for their children and families.

For photos, visit the Facebook Album

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Left to right: Andy Barker, Vons Vice President of Retail Operations; Soren Betancourt; Kimberly Medeiros, First 5 San Diego Executive Director; Diego Ontiveros; and Supervisor Ron Roberts, Fourth District San Diego County Board of Supervisors
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Vons Vice President of Retail Operations Andy Barker hands Heather Ward, holding Thomas Ward, a First 5 San Diego Healthy Eating flier with Supervisor Ron Roberts and First 5 San Diego Executive Director Kimberly Medeiros looking on in the background