Jimbo’s… Naturally! joined Live Well San Diego as a recognized partner on August 26, 2014. Jimbo’s...Naturally! became a Live Well San Diego partner by being a pioneer in the natural and organic food industry, providing healthy food choices to customers in San Diego County for 30 years. Owner Jim “Jimbo” Someck and his staff have created strong ties with local organic farmers and natural food vendors, helping the farmers’ local products to gain more visibility. Jimbo’s… Naturally! has also made a commitment to help raise donations for the County’s More on the Menu (MOM) program, which delivers fresh fruits and vegetables to homebound seniors. Jimbo’s customers have donated more than $15,000 to MOM over the past two years.