KGTV/Azteca America TV joined Live Well San Diego as a recognized media partner on October 22, 2013 upon approval from the County Board of Supervisors. The multi-media partnership increases the profile of the County’s Live Well San Diego initiative and engages residents through collaborative projects with KGTV/Azetca America TV and the County of San Diego. In 2014, KGTV/Azteca TV is sponsoring up to 12 Live Well San Diego public service announcements and a short documentary about 3-4-50 in San Diego County, i.e. the three behaviors (poor nutrition, lack of physical activity and smoking) that contribute to four chronic diseases (cancer, heart disease, type 2 diabetes, respiratory illness) responsible for over 50% of deaths in the region. In addition, KGTV/Azteca America is coordinating with the County to promote Live Well San Diego events, such as the County’s annual Grandparents Raising Grandchildren Symposium, and co-branding community events that KGTV/Azteca America sponsors, such as walks that promote and raise funds for non-profit causes to increase the health, safety and wellbeing of the community.