Northgate Gonzalez Markets became the first designated Live Well San Diego business on April 15, 2013 by committing to help their employees and customers lead healthier lives. In 2010, Northgate Gonzalez Markets implemented the Viva La Salud program, which offers health information and promotion of in-store health events. Viva la Salud educates customers and employees at 36 stores throughout California (eight of these in San Diego County) with resources on healthy food choices and education on how to reduce the risk of developing chronic diseases such as cancer, diabetes and heart disease. In 2012, Northgate went on to receive the first loan given from the California Fresh Works Fund, which finances grocery businesses willing to open in areas that lack supermarkets with affordable and healthy food. Fresh Works is a partnership of the California Endowment, banks and health organizations that was launched in July 2011 at the White House. First Lady Michelle Obama spoke at a Northgate location in Inglewood on February 1, 2012. Northgate continues to serve as a model business of living well throughout San Diego County and all over the state of California.
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