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The 2019 Live Well San Diego Communications Summit will bring together communications professionals from Recognized Partner organizations and Live Well San Diego vision support staff to network and learn ways to better collaborate and align messaging surrounding the Live Well San Diego vision.

  • Learn to leverage the Live Well San Diego brand to increase your reach
  • Hear from partners who are successfully collaborating to improve communications and engagement
  • Network with communications professionals from other Recognized Partner organizations

This is a FREE event. Refreshments will be provided. Please join us on Friday, May 3rd at the San Diego LGBT Community Center for the 2019 Communications Summit!


  • 8:30-9:00 am - Network/Coffee
  • 9:00-9:05 am - Opening Remarks
  • 9:05-9:35 am - Leverage the Brand
  • 9:35-10:40 am - Partner Panel
  • Break
  • 11:00-12:00 - Keynote
  • 12:00-1:00 pm - Network/Lunch



Jennifer Tabanico

President of Action Research

"Community-Based Social Marketing"


Jennifer Tabanico is President and owner of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy, and sustainable communities.


Ms. Tabanico has a Master of Arts degree in Experimental Psychology from California State University San Marcos and more than 16 years of experience developing behavior change programs for public and private agencies, including the City and County of San Diego.

Ms. Tabanico has authored or co-authored works in academic and technical outlets including the Journal of Environmental Psychology, Social Influence, Criminology, the Journal of Applied Social Psychology, Environment and Behavior, and Social Marketing Quarterly. She also currently serves as an Editorial Board member for Social Marketing Quarterly and as an instructor for the University of California San Diego (UCSD) Extension’s Behavior Change and Sustainability certificate program.  

At the Summit, Ms. Tabinico will discuss Community-Based Social Marketing as a tool for influencing behavior change. It is used by those who develop and deliver programs to promote health and sustainability to encourage individuals to adopt corresponding lifestyles.