The Encinitas 101 Main Street Association joined Live Well San Diego as a recognized partner on January 25, 2014.  Encinitas 101 became a Live Well San Diego partner by embracing the ideals ofLive Well San Diego and supporting events and activities that encourage health and wellness. The association hosts an annual Wellness Week—a week-long program of events and special offers designed to engage the public in learning about and experiencing ways to improve their physical, mental, and spiritual well-being.  Additionally, they host a weekly farmers market, where they provide incentives for walking and biking.  At their two annual street fairs, they provide free health and safety information, recreational activities for youth, a dog park, and free bike valets.  Encinitas 101 works closely with the City of Encinitas on projects aimed to enhance the downtown Encinitas environment and make the community safer and more accessible.

Shortly after becoming a Live Well San Diego partner, the association launched a novel program to improve the wellness of all workers in Downtown Encinitas.  Viva MainStreet! – Living Well in Downtown Encinitas provides free wellness benefits to employees of all downtown businesses, including:

  • free monthly health screenings
  • free weekly massages
  • regular group walks
  • $1 Market Dollar for each visit to the Encinitas Station Farmers Market

The Viva MainStreet! program also encourages employers to champion healthy workers and healthy workplaces.  The association’s Viva MainStreet! Web page offers suggestions and resources for promoting wellness in the workplace and showcases employers that offer unique or exceptional wellness benefits to their staff.

Encinitas 101 is encouraging all Downtown Encinitas businesses to also become Live Well San Diego partners.  The association fully endorses the Live Well San Diego initiative and will continue to align their services to members and the community to support a healthy, safe, and thriving community.


Read the Encinitas 101 Partner Letter


Learn more about Encinitas 101