South Region

The South Region of San Diego County is a highly diverse border region with a large proportion of economically disadvantaged residents. Geographically, the Region covers 155 square miles of urban, suburban, and rural areas. The Region includes the cities of National City, Chula Vista, Imperial Beach, Coronado, and three communities of the City of San Diego: Otay Mesa, Nestor and San Ysidro.   San Ysidro is home to the busiest land border crossing in the world.

Population Characteristics

As of 2013, over 60% of the South Region’s population was Hispanic, while approximately 20% of the population was white. While there is a large Hispanic population in the South Region, there is also a strong Asian presence, representing about 13% of the regional population. Household income levels were generally lower than the County overall; about 44% of South Region households earned incomes less than $50,000 a year. More than a quarter of its population earned incomes less than $35,000 and less than 10% earned incomes greater than $150,000. Nearly nine percent of households received assistance through the Supplemental Nutritional Assistance Program.

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